About me
My professional interests sit at the intersection of commercial growth, customer relationships and business improvement.
I’ve worked across private business, government, logistics, fast-moving consumer goods (FMCG), technology and digital services, with a consistent focus on improving outcomes for customers and organisations.
Outside my primary employment, I have built and managed digital projects and businesses, giving me experience looking at commercial problems from both an employee and business-owner perspective.
Career results
| Top 5-10 nationally | 43% YoY sales uplift |
| Primary day-to-day sales driver for a logistics location regularly ranking within the top 5-10 of 145 stores nationally and averaging around twice peer-store monthly sales. | Helped a Coles South Perth location rank #3 nationally during a major Mondelēz (Cadbury) promotional campaign through strategic positioning and stakeholder negotiation. |
| 38% workload reduction | 40% fewer complaints |
| Developed IPA Group Australia’s first 24/7 self-service support, account and sales chatbot. | Improved digital processes, documentation and self-service systems at the Shire of Northam. |
| $100K automation project | $1.5M high-value logistics |
| Contributed to a systems automation implementation designed to save 20 hours per week per team member. | Coordinated tailored logistics solutions involving sensitive artwork, antiques, and other high-value consignments for high-net-worth clients and mining companies. |
Professional focus
- Key Accounts & B2B Relationships – Building strong client relationships, understanding commercial requirements and developing tailored solutions that create long-term value.
- Commercial Sales – Consultative B2B and B2C sales, opportunity development, negotiation, objection handling and account growth.
- Business Improvement – Identifying bottlenecks, inefficiencies and unnecessary complexity, then developing practical improvements that can be measured.
- Commercial Operations – Taking ownership across customers, people, resources and processes to ensure strong service and operational outcomes.
How I work
I value high-performing, high-trust environments where people communicate openly, take ownership and support one another.
I’m analytical, dependable and outcome-focused. I enjoy autonomy and responsibility, while working closely with capable colleagues and stakeholders to deliver the right result.
I set high standards for my work and tend to approach problems by asking a simple question:
“How can we make this work better?“
Experience
Logistics & Commercial Operations
B2B/B2C sales, high-value logistics, team supervision and operational ownership.
Mondelēz International (Cadbury)
Corporate field sales, key decision-maker relationships and nationally ranked promotional results.
CROSSMARK Australia
Multi-brand field sales across major Australian retailers.
IPA Group Australia
Customer operations, sales, automation and process improvement.
Department of Fire and Emergency Services
Strategic digital improvement, analytics and stakeholder management.
Shire of Northam
Process improvement, digital transformation and public-sector customer experience.
Complete Digital Advantage
Client success, commercial operations and digital project leadership.
Professional development
- Inbound Sales & Objection Handling
- Employee Management & Performance
- Lean Six Sigma
- Project Management
- Power BI & Data Visualisation
- CRM & Salesforce Fundamentals
- Difficult Workplace Conversations
- Diversity & Discrimination
Let’s connect
I’m always interested in connecting with professionals and organisations working across key accounts, commercial operations, customer experience and business improvement.
Contact me on LinkedIn to get my CV.